I have to admit that this blog has suffered considerably, but on the bright side — progress on The Citizen is to blame. We are currently in the process of overhauling and redeveloping the website (whoop!), and a majority of … Continue reading How To Create Viral (Indian News) Content
A great example of marketing as we know it is the Marlboro Man. The macho, cowboy hat wearing, cigarette smoking epitome of masculinity was conceived in the 1950s, when compelling scientific data on the harmful effects of cigarette smoking forced the … Continue reading Four Things That Differentiate New Marketing From Old Marketing
Every morning, within minutes of waking up, I turn to my iPhone and check Facebook, Whatsapp, Instagram and my email (in that order). This is before I do anything else — wash my face, brush my teeth, have my routine … Continue reading What I Have Learnt About Habit Forming Products
Gayeti Singh 